On September 11, 2001 America and the world was tragically shaken and scared.
All our lives changed in a matter of moments. Today we remember everyone that was lost on that
eventful day, the families that still mourn their loved ones, the brave rescuers and survivors
who still relive their experiences, the service men and women in posts far away and humankind
who have come together in compassion and unity. Today we take a moment to reflect and to pray.
We will never forget 9-11... and everyone that has touched our hearts and soul.
Example:
The sales letter on Mr. Gold's index.html page is generating more sales and performing better than the letter on the welcome.html page. In fact, the sales letter on the welcome page is ineffective and is a possible cause of visitors leaving his web site. He will rewrite the letter for greater impact then track it to see if the changes made a difference.