Tour 5/10: How to Read the Statistics

Hypertracker provides you with a variety of statistics for analyzing the success of each campaign. Overall statistics are presented on one easy-to-read screen called Campaign Details.

clicks	The total number of clicks. The parameters for counting clicks can be set-up through the Double Protection feature.
actions	The total number of actions made by visitors that clicked on the campaign banner or link.
sales	The total number of sales made by customers that clicked on the campaign banner or link.
sales value	The total value of the sales made by customers that clicked on the campaign banner or link.
cost per sale	The specified campaign cost per one sale. You can easily compare this with Average Sale.
average sale	The average value per one sale. The average is calculated by dividing the Sales Value by the Sales. If the Average Sale is lower than the Cost Per Sale chances are the campaign is not profitable.
clicks to sales	This is the number of clicks that is required to produce one sale. It is presented as a percent.
clicks to actions	This the number of clicks that is required to produce one action. It is presented as a percent.
campaign cost	The total cost of the campaign. If your campaign is a pay-per-click campaign this cost will be calculated using the number of clicks and the cost per one click.
average sale	The average value per one sale. The average is calculated by dividing the Sales Value by the Sales. If the Average Sale is lower than the Cost Per Sale chances are the campaign is not profitable.
profit	The Sales Value minus the Campaign Cost. If your result is a negative number your campaign is not profitable.
cost per click	The amount you pay per click.
ROI	Your Return on Investment is calculated by dividing your Profit by your Cost.
cost per action	The cost of one action.

Previous page

::

I've seen enough .. Let me in now!

::

Next page